This is where the magic happens.

This is where the magic happens.

Sunday, September 4, 2011

Why I Love the Big Ten Network

A couple years ago, the Big Ten started its own television network (creatively named the Big Ten Network).  We're lucky enough to have it on FIOS down here.  That means we never have to miss a Penn State football game, even when they're playing a weak sister like the Indiana State team they played yesterday.  Even better, it means we get to watch the great commercials that the high-class advertisers on the Big Ten Network air each Saturday afternoon.  Up until yesterday, I'd forgotten how much I missed things like:
  • The little old lady who lives all alone and used to live in fear of falling down in her house and lying there without anyone knowing it.  Now, she doesn't have to worry anymore -- because she has Life Alert.
  • The little old man (I wonder if he knows the little old lady in the Life Alert commercial) who used to be left behind by all the active people in his life but who's now able to join in -- thanks to his Hoveround.  He's also apparently never thirsty anymore because he went all out and got the one with the handy-dandy cup holder.
  • The guy who now is able to work out every morning with his wife (much to her dismay) because he pops out of bed and immediately downs a 5-Hour Energy.
  • My favorite attorney, Bob Goldwater, and the wonderful work he's doing with his class-action lawsuit against Reglan on behalf of everyone with tardive dyskinesia.  By the way, knowing your tardive dyskinesia symptoms can help you out quite a bit during your next game of charades.
I'll admit that I got a little thrown yesterday when I saw a Fiat commerical thrown into the mix.  I don't think I've ever seen a regular product get any ad time on the Big Ten Network before.  I guess they're trying to appeal to the big spenders in Nebraska.